About us

Clever collection

Founded in 2017 with the predecessor of the Clever Hippo brand - a brand specializing in the exclusive design and production of images for backpacks and stationery products; We introduced the Clever Collection retail store chain (referred to as CC [pronounced: Xi-Xi ]) to a large number of consumers in Vietnam with the first store opening in 2022, marking a A new turning point in the professional retail system for backpacks, stationery and other accessory products specifically for target groups from preschool to teen+.

Stand out in style with Clever Hippo, discover new youth trends with 3C4G, enjoy stylish and fashionable style with a series of other brands from Europe and North America such as Real Shade, Kool Sun, Heys, Trunki , Breezy Rollers... In addition to its own creations, Clever Collection is constantly expanding its business of imported brands to bring the best European-standard experience to Vietnamese consumers.

CLEVER'S PASSION

With Formula: Understand children and be constantly creative; CC offers "cute" & "cool" collections with each design theme developed by the creative team and "telling stories" through popular images and colors - to encourage exploration. , explore and create; as well as contributing to increasing children's fashion and personality with each selected item in the Clever Collection store.

CORE VALUE

CUSTOMER

Always focus on experience & put customers first

LEADING

Always leading in creative and individual designs

EXCITING

Create a feeling of enjoyment and excitement when experiencing each product

VARIOUS

Diversity of products and brands to meet customer needs

EFFORT

Always strive and develop to produce new, quality products to meet customer needs

RESPONSIBLE

Ready to support and answer customer requests

C

L

E

V

E

R

CUSTOMER

Always focus on experience & put customers first

LEADING

Always leading in creative and individual designs

EXCITING

Create a feeling of enjoyment and excitement when experiencing each product

VARIOUS

Diversity of products and brands to meet customer needs

EFFORT

Always strive and develop to produce new, quality products to meet customer needs

RESPONSIBLE

Ready to support and answer customer requests

DEVELOPMENT PROCESS

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2017

Clever Hippo okay
establish

Always focus on experience & put customers first

2018

Cooperating with Hasbro brand

with exclusive images of My Little Pony & Transformers in Vietnam

2019

Expand product line

There are additional models of backpacks and fashionable bags for children

2020

Cooperate with MGA

Launching a collection of LOL Surprise themed backpacks and accessories

2021

Launched many new product groups, targeting many audiences

Launching backpack/bag models for tweens and teens
Imports and exclusively distributes the Upixel brand
Import & exclusive distribution of 02 famous shoe brands in Europe:
Breezy Rollers & XtiKids

2022

develop and make strong breakthroughs

February 2022, Launching the first Clever Collection store at Estella Shopping Center, Ho Chi Minh
Expanding the store chain nationwide with a total of 200 stores nationwide